- Information Systems Essentials, 3rd Edition
■ Information Systems Essentials, 3rd Edition
■ Stephen Haag, UNIV OF DENVER
Maeve Cummings, PITTSBURG STATE UNIVERSTY 공저
■ Pub Date : 24-SEP-2008 / Copyright : 2009
■ 464Page / McGraw-Hill International Edition
■ 정가 38,000원
■ ISBN 9780071285490
9 chapters plus 3 appendices cover the traditional core material of MIS. A comprehensive set of group projects and e-commerce projects support an applied component to the course. Consistent with Haag’s best-selling MIS for the Information Age, IS Essentials 3/e conveys the impact of IS on the individual with contemporary writing and lively examples
■ Table of contents
1 The Information Age in which You Live: Changing the Face of
2 Major Business Initiatives: Gaining Competitive Advantage with IT
3 Databases and Data Warehouses: Building Business Intelligence
4 Decision Support and Artificial Intelligence: Brainpower for Your
5 Electronic Commerce: Strategies for the New Economy
6 Systems Development: Phases, Tools, and Techniques
7 Enterprise Infrastructure, Metrics, and Business Continuity Planning:
Building and Sustaining the Dynamic Enterprise
8 Protecting People and Information: Threats and Safeguards
9 Emerging Trends and Technologies: Business, People, and
A Computer Hardware and Software
B Network Basics
C Careers in Business
Projects: Group Projects
Electronic Commerce Projects
■ About the Authors
● Stephen Haag
Stephen Haag is the Associate Dean of Graduate Programs and Director of the MBA program in the Daniels College of Business at the University of Denver. Prior to being Associate Dean, Stephen served as Chair of the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver. Stephen holds a B.B.A. and M.B.A. from West Texas State University and a Ph.D. from the University of Texas at Arlington. Stephen has been teaching in the classroom since 1982 and publishing books since 1984.
Stephen is the coauthor of numerous books including "Interactions: Teaching English as a Second Language" (with his mother and father), "Information Technology: Tomorrow's Advantage Today" (with Peter Keen), "Excelling in Finance," and more than 40 books within the "I-Series." He has also written numberous articles appearing in such journals as Communications of the ACM, Soio-Economic Planning Siences, the International Journal of Systems Science, Managerial and Decision Economics, Applied Economics, and the Australian Journal of Management.
● Maeve Cummings
Maeve Cummings is a professor of Information Systems at Pittsburg State University. She holds a B.S. in Mathematics and Computer Science and an M.B.A. from Pittsburg State, and a Ph.D. in Information Systems from the University of Texas at Arlington. She has published in various journals including the Journal of Global Information Management and the Journal of Computer Information Systems. She serves on various editorial boards and is a coauthor of two concepts books within the I-Series. Maeve has been teaching for 20 years and lives in Pittsburg, Kansas, with her husband, Slim.
■ New Features
sets the stage for the technology discussions throughout the book. The chapter jumps right into the integration of business strategy and information technology by covering Porter's Five Forces Model, Porter's three generic strategies, top line versus bottom line, the run-grow-transform (RGT) framework, and value-chain analysis.
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