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Economics: Principles, Applications, and Tools / 6E
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2009.12.14
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■ Economics: Principles, Applications, and Tools / 6E ■ Author : O'Sullivan, Sheffrin, Perez ■ Pub Date : April 20, 2009 Copyright : 2010 / Pearson Education International ■ Page 804 ■ 정가 40,000원 ■ ISBN 979780132091541
■ Description This modern, Micro first book has a strong foundation in demand and supply. Its thoughtful coverage of change in demand vs. change in quantity demanded (also in supply coverage) enables readers to better visualize and truly understand the difference between these 2 fundamental concepts. Its hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals. ■ Table of Contents About the Authors Perface Alternative Course Sequence PART 1 Introduction and Key Principles 1 Introduction: What Is Economics? 2 The Key Principles of Economics 3 Exchange and Markets 4 Demand, Supply, and Market Equilibrium PART 2 The Basic Concepts in Macroeconomics 5 Measuring a Nation’s Production and Income 6 Unemployment and Inflation PART 3 The Economy in the Long Run 7 The Economy at Full Employment 8 Why Do Economies Grow? PART 4 Economic Fluctuations and Fiscal Policy 9 Aggregate Demand and Aggregate Supply 10 Fiscal Policy 11 The Income-Expenditure Model 12 Investment and Financial Markets PART 5 Money, Banking, and Monetary Policy 13 Money and the Banking System 14 The Federal Reserve and Monetary Policy PART 6 Inflation, Unemployment, and Economic Policy 15 Modern Macroeconomics: From the Short Run to the Long Run 16 The Dynamics of Inflation and Unemployment 17 Macroeconomic Policy Debates PART 7 The International Economy 18 International Trade and Public Policy 19 The World of International Finance PART 8 A Closer Look at Demand and Supply 20 Elasticity: A Measure of Responsiveness 21 Market Efficiency and Government Intervention 22 Consumer Choice Using Utility Theory PART 9 Market Structures and Pricing 23 Production Technology and Cost 24 Perfect Competition 25 Monopoly and Price Discrimination 26 Market Entry and Monopolistic Competition 27 Oligopoly and Strategic Behavior 28 Controlling Market Power: Antitrust and Regulation PART 10 Externalities and Information 29 Imperfect Information: Adverse Selection and Moral Hazard 30 Public Goods and Public Choice 31 External Costs and Environmental Policy PART 11 The Labor Market and Income Distribution 32 The Labor Market, Income, and Poverty 33 Unions, Monopsony, and Imperfect Information GLOSSAY PHOTO CREDITS INDEX ■ Features For Principles of Economics courses. Questions that drive interest, applications that illustrate concepts, and the tools to test and solidify comprehension. Students come into their first Economics course thinking they will gain a better understanding of the economy around them. Unfortunately, they often leave with many unanswered questions. To ensure students actively internalize economics, O'Sullivan/Sheffrin/Perez use chapter-opening questions to spark interest on important economic concepts, applications that vividly illustrate those concepts, and chapter-ending tools that test and solidify understanding. NEW! MyEconLab is now Mac and PC Compatible! All of the end-of-chapter text questions are replicated in MyEconLab with the same numbers to make creating homework easier for instructors, and remediation easier for students. Visit www.myeconlab.com today or see the MyEconLab panel for more information. Updated. Examples, graphs, and tables have been updated for the sixth edition with the latest data available. Chapter-opening questions spark students’ interest on important economic concepts. After drawing students into the material, these opening questions are paired with in-chapter applications that bring the economic concept to life. Exercises that test students’ understanding of the questions, concepts and applications appear in the end-of chapter materials. The 5 key principles of economics show students the logic of economic reasoning and demystify the tools of economics. The 5 principles are first presented in Chapter 2, and then the authors return to these 5 principles throughout the text to remind students of the underlying logic behind newly presented concepts: 1) The Principle of Opportunity Cost 2) The Marginal Principle (comparing marginal benefits and marginal costs) 3) The Principle of Diminishing Returns 4) The Principle of Voluntary Exchange 5) The Real-Nominal Principle (distinguishing real from nominal magnitudes) Do you or would you like to incorporate economic experiments in your course? Economic experiments?actively involve the student in role-playing as consumers, producers, and policy makers. Stimulates student interest and are easy for professors to use and implement in a classroom of any size. See Chapter 4, Supply, Demand and Market Equilibrium after the e-o-c material. Do you think your current text is too cluttered with boxes and colors that take students’ focus off of the important material? Streamlined Design with no boxes?the 6th edition of O/S/P has no boxed features that draw students’ attention away from the core concepts. An “application” that flows in the body of the chapter material so it will not distract students and so they will not skip the material. How do you use your text’s end-of-chapter material? The end-of-chapter material in 6e is organized around the major sections of the chapter and its applications so the students can better organize his/her study plan. This text is available for personalization in the PHCBR custom database program. Select only the chapters you require or supplement with recommended case studies all under one cover. CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business. ■ About the Author Arthur O'Sullivan is a professor of economics at Lewis and Clark College in Portland, Oregon. After receiving his B.S. in economics at the University of Oregon, he spent two years in the Peace Corps, working with city planners in the Philippines. He received his Ph.D. in economics from Princeton University in 1981 and has taught at the University of California, Davis, and Oregon State University, winning several teaching awards at both schools. He recently accepted an endowed professorship at Lewis and Clark College, where he teaches microeconomics and urban economics. He is the author of the best-selling textbook, Urban Economics, currently in its sixth edition. Professor O'Sullivan's research explores economic issues concerning urban land use, environmental protection, and public policy. His articles have appeared in many economics journals, including the Journal of Urban Economics, Journal of Environmental Economics and Management, National Tax Journal, Journal of Public Economics, and Journal of Law and Economics. Professor O'Sullivan lives with his family in Lake Oswego, Oregon. For recreation, he enjoys hiking, boogie-boarding, paragliding, and squash. Steven M. Sheffrin is dean of the division of social sciences and professor of economics at the University of California, Davis. He has been a visiting professor at Princeton University, Oxford University, and the London School of Economics and has served as a financial economist with the Office of Tax Analysis of the United States Department of Treasury. He has been on the faculty of the University of California, Davis, since 1976 and has served as the chairman of the department of economics. He received his B.A. from Wesleyan University and his Ph.D. in economics from the Massachusetts Institute of Technology. Professor Sheffrin is the author of 10 other books and monographs and over 100 articles in the fields of macroeconomics, public finance, and international economics. His most recent books include Rational Expectations (second edition) and Property Taxes and Tax Revolts: The Legacy of Proposition 13 (with Arthur O'Sullivan and Terri Sexton). Professor Sheffrin has taught macroeconomics at all levels, from large introduction to principles classes (enrollments of 400) to graduate classes for doctoral students. He is the recipient of the Thomas Mayer Distinguished Teaching Award in economics. He lives with his wife Anjali (also an economist) in Davis, California, and has two daughters who have studied economics. In addition to a passion for current affairs and travel, he plays a tough game of tennis. Stephen Perez is chair of the economics department at California State University, Sacramento. After receiving his B.A. in economics at the University of California, San Diego, he received his Ph.D. in economics from the University of California, Davis, in 1994. He taught economics at Virginia Commonwealth University and Washington State University before coming to California State University, Sacramento, in 2001. He teaches macroeconomics at all levels as well as econometrics, sports economics, labor economics, and mathematics for economists. Professor Perez's research explores most macroeconomic topics. In particular, he is interested in evaluating the ability of econometric techniques to discover the truth, issues of causality in macroeconomics, and sports economics. His articles have appeared in many economics journals, including the Journal of Monetary Economics, Econometrics Journal, Economics Letters, Journal of Economic Methodology, Public Finance and Management, Journal of Economics and Business, Oxford Bulletin of Economics and Statistics, Journal of Money, Credit, and Banking, Applied Economics, and Journal of Macroeconomics.

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