- Business Intelligence, International Edition 3/e
■ Business Intelligence, International Edition: A Managerial
Perspective on Analytics, 3/e
■ Ramesh Sharda, Oklahoma State University
Dursun Delen, Oklahoma State University
David King, Comshare, Inc.
■ Pub Date : 17 Apr 2014 / Copyright : 2015
■ 416 pge / Pearson Higher Education
■ 정가 35,000원
■ ISBN-10 : 1292004878
ISBN-13 : 9781292004877
■ Table of Contents
Chapter 1. An Overview of Business Intelligence, Analytics and Decision Support
Chapter 2. Data Warehousing
Chapter 3. Business Reporting, Visual Analytics & Business Performance Management
Chapter 4. Data Mining
Chapter 5. Text, Web, and Social Analytics
Chapter 6. Big Data and Analytics
Chapter 7. Business Analytics: Emerging Trends and Future Directions
For courses on Business Intelligence or Decision Support Systems.
A managerial approach to understanding business intelligence systems.
To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.
See the decision-making aspects: Managerial Approach. This text takes a managerial approach to Business Intelligence (BI), emphasizing the applications and implementations behind the concepts. This approach allows students to understand how BI works in a way that will help them adopt these technologies in future managerial roles.
Put the concepts into action: Access to the Teradata Network. Teradata University Network (TUN) is a free learning portal sponsored by Teradata, a division of NCR, whose objective is to help faculty learn, teach, communicate, and collaborate with others in the field of BI. Teradata also supports a student portal (teradatastudentnetwork.com) that contains a variety of learning resources such as cases, Web seminars, tutorials, exercises, links to sources, and more. Business Intelligence is interconnected with TUN via various hands-on assignments provided in all chapters and is accessible to students through the portal.
Understand the context: Real-world Orientation. Extensive, vivid examples from large corporations, small businesses, and government and not-for-profit agencies make the difficult concepts more accessible and relevant. International examples of global competition, partnerships, and trade are also provided throughout. These real-world case studies show students the capabilities of BI, its cost and justification, and the innovative ways real corporations are using BI in their operations.
Stay up-to-date on current information in the field:
● Chapter 5: Text and Web Mining shows students the importance of two of the most popular business analytics tools in today’s business world. This chapter provides a wide variety of Application Cases to make the subject interesting and appealing to the intended audience.
● Chapter 6: BI Implementation, Emerging Trends and Impacts examines several new phenomenon that are already changing or likely to change BI technologies and practices–RFID, cloud computing, social networking, Web 2.0, virtual worlds, and more!
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