International Business, 13th Edition (Global Edition)


■ International Business : The Challenge of Global Competition, 13th

    Edition (Global Edition)


■ Authors :  Ball, Geringer, Minor, McNett


■ Pub Date : January 17, 2012 /   Copyright : 2013


■ 568 Page /  McGraw-Hill Global Edition


■ 정가 40,000원


■ ISBN : 978-007714087-8


■ About the Authors


Donald Ball, 





J. Michael Geringer is a professor of strategy and international management at California Polytechnic University in San Luis Obispo. He earned a BS in business at Indiana University and MBA and PhD degrees at the University of Washington. He has authored or edited 14 books and monographs, over 110 published papers, and over 35 case studies; he serves on the editorial boards of several leading international academic journals; he served as the Saastamoinen Foundation Chair at the Helsinki School of Economics in Finland; he was the founding chair of the Strategic alliances Committee of the Licensing Executives Society; he served as the chair of both the International Business and the Strategy and Policy divisions of the Administrative Sciences Association of Canada; and he is past chairperson of the Academy of Management’s International Management division. His research has appeared in the Strategic Management Journal, Academy of Management Journal, Journal of International Management, Columbia Journal of World Business, Management International Review, Journal of Management Studies, Human Resource Management Journal, Long Range Planning, Organisation Studies, and Journal of Applied Psychology, among others. He has received 11 “best paper” awards for his research, including the Decade Award for most influential article from the Journal of International Business Studies. His teaching performance has earned numerous awards in the U.S., Canada, Asia, Africa, Australia, and Europe, including the University Distinguished Teacher Award. He was the first recipient of the International Educator Award from Cal Poly, and he endowed a scholarship for students to work and study internationally. He has been active in a range of charitable and service activities, including spearheading the adoption of a school in Soweto, South Africa, and fund-raising for public radio. In addition to his working teaching with universities around the world, Geringer is active in consulting and executive development for multinational corporations and executives from six continents. His clients have included Nokia; Lucent; Eastman Kodak; Sonera; Northern Telecom; Rautaruukki; Eastman Chemical; UPM Kymmene; Industry, Science & Technology Canada; Jiangsu Telecom Industrial; California Highway Patrol; Economic Council of Canada; Perlos; YIT; California Department of Transportation; and Okobank, among others. For relaxation, he enjoys daily Stairmaster workouts, along with hiking, camping, gardening, cooking spicy vegetarian foods, and music.


Michael S. Minor is professor of marketing and international business at the University of Texas, Pan American. He was educated at the University of North Carolina, American University, and Cornell and holds a PhD from Vanderbilt University. His research focuses on comparative consumer behavior, international marketing strategy, political risk, and the consumption of high-technology experiential products. He has published in the Journal of International Business Studies, the Journal of Consumer Marketing, International Studies of Management and Organization, the Journal of Services Marketing, International Business Review, Journal of Interactive Advertising, and elsewhere. He has written for business and popular media from PCWeek to Tennessee Business Magazine. He is past chairperson of the Consumer Behavior Special Interest Group, and past vice chair of the Technology and Marketing Special Interest Group of the American Marketing Association, as well as a former member of the Global Marketing SIG’s board of directors. He is active in DOCNET, the association of business doctoral program administrators. He serves on multiple editorial advisory boards and is the coauthor with John C. Mowen of several consumer behavior books. He has won multiple master’s-level teaching awards and was recently the doctoral program professor of the year. His consulting experience includes work for UNCTAD’s Division on Investment, Technology and Enterprise Development and several U.S. and state government agencies. He has reviewed grant proposals for the Research Council of Norway as well as several U.S. agencies. He lived in Asia for a number of years, and speaks Chinese. He relaxes by playing the mandolin and harmonica for the country/classic rock groups RiverRock and Coastlands.


Jeanne M. McNett is a professor of management at Assumption College, in Worcester, Massachusetts. She earned a Ph.D. at the University of Massachusetts Amherst and an MBA at the Cass School of Business, City University, London. She has had expatriate assignments in Germany, the UK, Saudi Arabia, Japan, and Korea. Her interests include the role of culture in international business and the pedagogy of international management. Her publications include The Blackwell Encyclopedia of Management. Vol. VI: International Management, 2nd ed., Oxford, UK: Blackwell Publishing (2005); and The Blackwell Handbook of Global Management, Oxford, UK: Blackwell Publishing (2004). Her teaching, research and presentations have received many awards, including The Roethlisberger Best Paper of the Year Award from the Journal of Management Education and the Alpha Phi Alpha Teacher of the Year Award. Her articles have been included in journals and collections focused on teaching in the area of international business. She is an avid master rower and enjoys running, reading, and gardening.



■ Description


International Business: The Challenge of Global Competition 13e by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing ? a claim no other text can make. In addition, each new copy of International Business 13e includes access to CESIM ? an interactive IB simulation developed for industry professionals. Ball et al is the only textbook on the market which features access to CESIM. Only Ball, Geringer, McNett and Minor can offer a complete view of international business as diverse as the backgrounds of business students.



■ Table of Contents


Section One: The Nature of International Business
Chapter 1 The Rapid Change of International Business
Chapter 2 International Trade and Foreign Direct Investment
Chapter 3 International Institutions from an International Business



Section Two: International Environmental Forces
Chapter 4 Sociocultural Forces
Chapter 5 Natural Resources and Environmental Sustainability
Chapter 6 Political and Trade Forces
Chapter 7 Intellectual Property and Other Legal Forces
Chapter 8 Understanding the International Monetary System and

              Financial Forces


Section Three: The Organizational Environment
Chapter 9 International Competitive Strategy
Chapter 10 Organizational Design and Control
Chapter 11 Global Leadership Issues and Practices
Chapter 12 Assessing and Analyzing Markets
Chapter 13 Entry Modes
Chapter 14 Export and Import Practices
Chapter 15 Marketing Internationally
Chapter 16 Global Operations and Supply Chain Management
Chapter 17 Managing Human Resources in an International Context
Chapter 18 International Accounting and Financial Management




■ New Features

● The table of contents has been revamped in response to instructor and student feedback and to improve succinctness.

● Connect Plus™ International Business gives students access to an integrated eBook, allowing for anytime, anywhere access to the textbook. With each homework problem directly mapped to the topic in the book, the student is only one click away from the textbook. The eBook also includes a powerful search function that allows students to quickly scan the entire book for relevant topics.

● Chapter 1 has been reorganized to increase its emphasis on motivations for internationalizing a company’s business activities.

● Previous chapters on international trade and foreign direct investment have been combined into a single, more focused Chapter 2.

● Chapter 3 has a greater emphasis on international institutions that influence international business.

● The discussion of sociocultural forces in Chapter 4 has been substantially revised to incorporate enhanced discussion of frameworks for understanding different cultures.

● Discussion of trade forces has been combined with the discussion of political forces, creating a new Chapter 6, “Political and Trade Forces.”

● Based on comments from reviewers and adopters, the previous Chapter 11, “Labor Forces,” has been consolidated with the chapter on human resource management to create a new Chapter 17, “Managing Human Resources in an International Context.”

● Reflecting increased interest from instructors and students, a new chapter (Chapter 11) addresses global leadership issues and practices.

Global Debate boxes and their accompanying discussion questions in every chapter provide the foundation for examining different perspectives on contemporary challenges that have faced companies and managers involved in international business, including issues relevant to ethical and socially-responsible behavior.

The Global Path Ahead boxes in each chapter provide a concise vignette of a current student or recent graduate who has begun to pursue international business opportunities early in his or her career. These boxes cover such topics as finding international job opportunities, building international skills and experience, and gaining relevant knowledge and tools to increase success in finding and performing international business jobs. Through others’ experiences, students can learn valuable tools and insights to enter and excel in international business activities and careers.

International Business Video DVD Vol. 6 (0077324676) A revised and expanded International Business DVD of company mini-documentaries and newsreel pieces accompanies this text to help spark classroom discussions. Classic footage joins new stories to help you engage your students in international business topics. The DVD includes segments for specific use with particular chapters as well as additional segments to round out your class time.

CourseSmart eBook (0077496191) - Students can save money and obtain online access to their textbook, anywhere, anytime, or choose to download a copy of the text to their computers’ hard drives. Students can take advantage of a smarter way to learn with search capabilities, highlighting and note-taking features, and more. The CourseSmart e-book is compatible with many mobile devices, including the Apple iPad.

CREATE, our NEW Custom Textbook Option Craft your teaching resources to match the way you teach! With McGraw-Hill Create,, you can easily rearrange chapters, combine material from other content sources, and quickly upload content you have written like your course syllabus or teaching notes. Find the content you need in Create by searching through thousands of leading McGraw-Hill textbooks. Arrange your book to fit your teaching style. Create even allows you to personalize your book’s appearance by selecting the cover and adding your name, school, and course information. Order a Create book and you’ll receive a complimentary print review copy in 3?5 business days or a complimentary electronic review copy (eComp) via email in about one hour. Go to today and register. Experience how McGraw-Hill Create empowers you to teach your students your way.

MHCampus™: McGraw-Hill Campus™ is a new one-stop teaching and learning experience available to users of any learning management system. This institutional service allows faculty and students to enjoy single sign-on (SSO) access to all McGraw-Hill Higher Education materials, including the award winning McGraw-Hill Connect platform, from directly within the institution’s website. McGraw-Hill Campus™ provides faculty with instant access to all McGraw-Hill Higher Education teaching materials (e.g. eTextbooks, test banks, PowerPoint slides, animations and learning objects, etc), allowing them to browse, Search, and use any instructor ancillary content in our vast library at no additional cost to instructor or students. Students enjoy SSO access to a variety of free (e.g. quizzes, flash cards, narrated presentations…etc.) and subscription based products (e.g. McGraw-Hill Connect). With this program enabled, faculty and students will never need to create another account to access McGraw-Hill products and services. Learn more at

Blackboard Partnership - McGraw-Hill and Blackboard have teamed up to simplify your life. Now you and your students can access Connect and Create right from within your Blackboard course ? all with one single sign-on. The gradebooks are seamless, so when a student completes an integrated Connect assignment, the grade for that assignment automatically (and instantly) feeds your Blackboard grade center. Learn more at

Connect® is available with International Business 13e. Connect International Business is McGraw-Hill’s web-based assignment and assessment platform that connects you and your students to the coursework. Interactive Applications provided for each chapter of the textbook allow instructors to assign application-focused interactive activities, stimulate critical thinking, and reinforce key concepts. Students apply what they’ve learned and receive immediate feedback. Instructors can customize these activities and monitor student progress. Written by the authors, the following interactive applications were developed based on actual book-specific content:

   ● Video Cases have been designed to engage the student through interactive content that goes beyond basic recall and multiple choice. Contrary to the standard videos on the market which provide a passive learning experience, these videos force students to think critically on the fly and apply and practice chapter concepts.
   ● Drag and Drops are fun and interactive exercises motivate students to apply concepts within the context of a scenario or case.
   ● Comprehension Cases generate a deeper understanding of the core concepts by applying chapter concepts in an open-ended question format. They are the most difficult interactive applications in Connect and are the only exercises that are manually graded.
   ● Case Analysis. The case analysis exercise directs students to apply the chapter’s objectives to a real-world based company/individual and determine the best course of action for the company/individual through a series of multiple-choice questions.

● Correlation Guide:


This convenient guide matches the units in Annual Editions: International Business, 17/e with the corresponding chapters in four of our best-selling McGraw-Hill International Business textbooks by Hill, Ball et al., and Geringer et al.



Correlation Guide:


This convenient guide matches the issues in Taking Sides: Management, 4/e with the corresponding chapters in our best-selling McGraw-Hill Organizational Management, Human Resource Management, Strategic Management, Management, and International Business textbooks.


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