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International Business, 12e
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2009.08.17
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■ International Business: The Challenge of Global Competition, 12th Edition ■ Authors : Ball, Geringer, Minor, McNett ■ Pub Date : February 5, 2009 Copyright : 2010 / McGraw-Hill ■ Page 682 ■ 정가 38,000원 ■ ISBN 9780071288439
■ Description International Business: The Challenge of Global Competition, 12th Edition, by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing – a claim no other text can make. In addition, each new copy of International Business, 12e includes access to CESIM – an interactive IB simulation developed for industry professionals. Ball, et. al. is the only textbook on the market which features access to CESIM. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students. ■ Table of Contents Part I: The Nature of International Business Chapter 1 The Rapid Change of International Business Chapter 2 International Trade and Foreign Direct Investment Chapter 3 Theories of International Trade and Investment Chapter 4 International Institutions from an International Business Perspective Part II: International Environmental Forces Chapter 5 Sociocultural Forces Chapter 6 Natural Resources and Environmental Sustainability Chapter 7 Economic and Socioeconomic Forces Chapter 8 Political Forces Chapter 9 Intellectual Property and Other Legal Forces Chapter 10 Understanding the International Monetary System and Financial Forces Chapter 11 Labor Forces Part III: The Organizational Environment Chapter 12 International Competitive Strategy Chapter 13 Organizational Design and Control Chapter 14 Assessing and Analyzing Markets Chapter 15 Entry Modes Chapter 16 Export and Import Practices Chapter 17 Marketing Internationally Chapter 18 Global Operations and Supply Chain Management Chapter 19 Human Resource Management Chapter 20 International Accounting and Financial Management ■ Features ● Completely updated to reflect current world events and International Business issues. All tables, figures, graphs have been updated to include the most current data available. ● Increased focus on international institutions that influence International Business (Ch. 4) Ch. 4 has been reorganized to add focus on int’l institutions. ● More focus on the international monetary system and how it impacts the practice of international business by expanding Chapter 10 with materials from Ch. 5. The outcome is a tighter, more focused presentation of this important topic. ● Increased focus on Intellectual property in International Business. Chapter 9 has been refocused and renamed, Intellectual Property and Other Legal Forces, to emphasize the increasing importance of intellectual property in international business. ● Increased emphasis on issues of int’l accounting in addition to financial management. Chapter 20, renamed “International Accounting and Financial Management” emphasizes issues of international accounting in addition to financial management. ● Updated “Building Your Global Resume” boxes – This innovative and unique feature appears in each chapter. Prepared by Bernard Yevin, dean of the Business Informational Technology Division of Forsyth Technical Community College, each box presents valuable tools and insights to help students to build a foundation for entering and excelling in international business activities and careers. These boxes include such issues as finding international job opportunities, building international skills and experience, gaining relevant knowledge and tools to increase success in finding and performing international business jobs, and practical experience and recommendations from global mentors that have successfully pursued careers involving international business activity. ● Updated globalEDGE Research Tasks, created by Tunga Kiyak of the CIBER Center at Michigan State University. These exercises found at the end of each chapter challenge students to solve problems similar to those faced by practicing international business managers and acquaint them with the tools and data real managers use and are ideal for web-based courses. For example, in working on a product launch, students may be asked to compile a list of the top 10 countries in terms of their attractiveness for potential return of FDI. Students can access Internet resources needed to solve the problems by visiting the globalEDGE website www.globaledge.msu.edu. (Instructors are given solutions and the URL where the information is located.) ● NEW – iGlobe videos part of the Premium OLC and Cartridge for this text - Current Video: 2 new clips per month via iGlobe! iGlobe is McGraw-Hill’s revolutionary online video service providing instructors and students with on-demand videos from the PBS TV show, The News Hour with Jim Lehrer. Updated monthly with 2 new clips, these videos cover breaking stories surrounding international business issues, keeping the course up to speed with the ever-changing world of business. Students may purchase access to iGlobe by visiting www.mhhe.com/iGlobe. Instructors may access this resources for free by contacting the MGH rep. Access is exclusively reserved for instructors using McGraw-Hill textbooks for this course. To save instructors time, each clip comes with teaching notes identifying the key concepts covered as well as discussion questions to liven up the classroom. ● Correlation Guide: www.mhhe.com/mhcp/CorrelationGuides/AE_International_Business_15e_0910.pdf This convenient guide matches the Units in Annual Editions: International Business, 15/e with the corresponding Chapters in three of our best-selling McGraw-Hill International Business textbooks by Hill and Ball et al. ■ About the Authors Donald A.Ball Michael Geringer, CALIFORNIA POLYTECHNIC STATE UNIV Michael S Minor, UNIV OF TEXAS PAN AMERICAN Jeanne M. McNett, ASSUMPTION COLLEGE ● J. Michael Geringer is a professor of strategy and international management at California Polytechnic University in San Luis Obispo. He earned a BS in business at Indiana University and MBA and PhD degrees at the University of Washington. He has authored or edited 14 books and monographs, over 110 published papers, and over 35 case studies; he serves on the editorial boards of several leading international academic journals; he served as the Saastamoinen Foundation Chair at the Helsinki School of Economics in Finland; he was the founding chair of the Strategic alliances Committee of the Licensing Executives Society; he served as the chair of both the International Business and the Strategy and Policy divisions of the Administrative Sciences Association of Canada; and he is past chairperson of the Academy of Management’s International Management division. His research has appeared in the Strategic Management Journal, Academy of Management Journal, Journal of International Management, Columbia Journal of World Business, Management International Review, Journal of Management Studies, Human Resource Management Journal, Long Range Planning, Organisation Studies, and Journal of Applied Psychology, among others. He has received 11 “best paper” awards for his research, including the Decade Award for most influential article from the Journal of International Business Studies. His teaching performance has earned numerous awards in the U.S., Canada, Asia, Africa, Australia, and Europe, including the University Distinguished Teacher Award. He was the first recipient of the International Educator Award from Cal Poly, and he endowed a scholarship for students to work and study internationally. He has been active in a range of charitable and service activities, including spearheading the adoption of a school in Soweto, South Africa, and fund-raising for public radio. In addition to his working teaching with universities around the world, Geringer is active in consulting and executive development for multinational corporations and executives from six continents. His clients have included Nokia; Lucent; Eastman Kodak; Sonera; Northern Telecom; Rautaruukki; Eastman Chemical; UPM Kymmene; Industry, Science &Technology Canada; Jiangsu Telecom Industrial; California Highway Patrol; Economic Council of Canada; Perlos; YIT; California Department of Transportation; and Okobank, among others. For relaxation, he enjoys daily Stairmaster workouts, along with hiking, camping, gardening, cooking spicy vegetarian foods, and music. ● Michael S. Minor is professor of marketing and international business at the University of Texas, Pan American. He was educated at the University of North Carolina, American University, and Cornell and holds a PhD from Vanderbilt University. His research focuses on comparative consumer behavior, international marketing strategy, political risk, and the consumption of high-technology experiential products. He has published in the Journal of International Business Studies, the Journal of Consumer Marketing, International Studies of Management and Organization, the Journal of Services Marketing, International Business Review, Journal of Interactive Advertising, and elsewhere. He has written for business and popular media from PCWeek to Tennessee Business Magazine. He is past chairperson of the Consumer Behavior Special Interest Group, and past vice chair of the Technology and Marketing Special Interest Group of the American Marketing Association, as well as a former member of the Global Marketing SIG’s board of directors. He is active in DOCNET, the association of business doctoral program administrators. He serves on multiple editorial advisory boards and is the coauthor with John C. Mowen of several consumer behavior books. He has won multiple master’s-level teaching awards and was recently the doctoral program professor of the year. His consulting experience includes work for UNCTAD’s Division on Investment, Technology and Enterprise Development and several U.S. and state government agencies. He has reviewed grant proposals for the Research Council of Norway as well as several U.S. agencies. He lived in Asia for a number of years, and speaks Chinese. He relaxes by playing the mandolin and harmonica for the country/classic rock groups RiverRock and Coastlands. ● Jeanne M. McNett is a professor of management at Assumption College, in Worcester, Massachusetts. She earned a Ph.D. at the University of Massachusetts Amherst and an MBA at the Cass School of Business, City University, London. She has had expatriate assignments in Germany, the UK, Saudi Arabia, Japan, and Korea. Her interests include the role of culture in international business and the pedagogy of international management. Her publications include The Blackwell Encyclopedia of Management. Vol. VI: International Management, 2nd ed., Oxford, UK: Blackwell Publishing (2005); and The Blackwell Handbook of Global Management, Oxford, UK: Blackwell Publishing (2004). Her teaching, research and presentations have received many awards, including The Roethlisberger Best Paper of the Year Award from the Journal of Management Education and the Alpha Phi Alpha Teacher of the Year Award. Her articles have been included in journals and collections focused on teaching in the area of international business. She is an avid master rower and enjoys running, reading, and gardening.

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