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Essential Statistics in Business & Economics, 2e
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2010.05.19
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■ Essential Statistics in Business & Economics, 2e ■ Authors : David Doane, Lori Seward ■ Pub Date : January 9, 2009 Copyright : 2010 / McGraw-Hill ■ Page 640 ■ 정가 36,000원 ■ ISBN 978-0-07-016518-2
■ About the Authors ● David P. Doane is Professor of Quantitative Methods in Oakland University's Department of Decision and Information Sciences. He earned his Bachelor of Arts degree in mathematics and economics at the University of Kansas in 1966 and his PhD from Purdue University's Krannert Graduate School in 1969. His research and teaching interests include applied statistics, forecasting, and statistical education. He is co-recipient of three National Science Foundation grants to develop software to teach statistics and to create a computer classroom. He is a long-time member of the American Statistical Association and INFORMS, serving in 2002 as President of the Detroit ASA chapter, where he remains on the board. He has consulted with government, health care organizations, and local firms. He has published articles in many academic journals and is the author of LearningStats (McGraw-Hill, 2003, 2007) and co-author of Visual Statistics (McGraw-Hill, 1997, 2001). ● Lori E. Seward is a Senior Instructor of Systems in the Leeds School of Business at the University of Colorado—Boulder. She earned her Bachelor of Science and Master of Science degrees in Industrial Engineering at Virginia Tech in 1984 and 1985. After several years working as a reliability and quality engineer in the paper and automotive industries she earned her PhD from Virginia Tech in 1998. She joined the Leeds faculty in 1998. Her teaching interests include applied statistics, quality management, and supply chain management and she has taken the lead in using advanced technology tools for enhancing the classroom and learning experience in large lecture courses. She served as the Chair of the INFORMS Teachers'Workshop for the annual 2004 meeting. Her most recent article was published in The InternationalJournal of Flexible Manufacturing Systems (Kluwer Academic Publishers, 2004). ■ Description Applied Statistics in Business & Economics, 2e provides a comprehensive introduction to statistics concepts and applications in business and economics. The text and student CD provide state of the art integration of technology in order to focus on the important practical concepts and applications as opposed to mechanics. ■ Table of Contents Chapter One: Overview of Statistics Chapter Two: Data Collection Chapter Three: Describing Data Visually Chapter Four: Descriptive Statistics Chapter Five: Probability Chapter Six: Discrete Probability Distributions Chapter Seven: Continuous Probability Distributions Chapter Eight: Sampling Distributions and Estimation Chapter Nine: One-Sample Hypothesis Tests Chapter Ten: Two-Sample Hypothesis Tests Chapter Eleven: Analysis of Variance Chapter Twelve: Simple Regression Chapter Thirteen: Multiple Regression Chapter Fourteen: Chi-Square Tests Appendiexs Photo Credits Index ■ Features ● McGraw-Hill Connect Plus Business Statistics McGraw-Hill reinvents the textbook learning experience for the modern student with Connect Plus Business Statistics. A seamless integration of an eBook and Connect Business Statistics, Connect Plus Business Statistics provides all of the Connect Business Statistics features plus the following: ● An integrated eBook, allowing for anytime, anywhere access to the textbook. ● Dynamic links between the problems or questions you assign to your students and the location in the eBook where that problem or question is covered. ● A powerful search function to pinpoint and connect key concepts in a snap. And, Connect Plus is now available with a new book at no additional charge! ● Connect Features available with this title: ○ End-of-Chapter Content ○ Algorithmically Generated End-of-Chapter Problems ○ Test Bank ○ Algorithmically Generated Test Bank ○ Instructor Resources ○ Excel Links ○ Tegrity ○ Connect Business Statistics / Connect Plus ○ Better non-technical motivation of chapter topics. ○ Improved transitions between concepts within chapters. ○ More and updated mini cases on topics that will interest students. ○ Revisions to graphic illustrations and tables in order to provide a better picture” of the concept for students. ○ More large real data sets for student assignment projects, included on Student CD. ○ New exercises and examples using real data from Noodles & Company, a rapidly growing casual dining chain whose success is based on a customer-driven business model and decision making using statistical analysis. ○ Updated examples and updated data sets used in exercises. ○ Enlarged and improved test bank for instructors. ○ Added section exercises for review before exams, with complete solutions (Appendix H). ○ Available as a CourseSmart eBook at 55% of the cost of the print textbook. ○ Updated with Excel 2007 as well as Excel 2003.

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